As we move into a more healthy and environmentally-friendly focused year for the retail sector – it’s becoming more crucial for retailers to begin
The Importance Of Advertising As An Environmentally-Friendly Retailer
Research shows that shoppers are consistently focused on reducing their plastic waste as 53% avoid buying products with lots of plastic packaging. The challenge for retailers is how they can let shoppers know that they “want to help”. Adopting signage in your store which asks customers to join you in your fight to cut plastic waste can increase brand awareness and also gain some additional traffic.
More needs to be done by retailers, such as, educating shoppers with the types of plastic that can actually be recycled. Over the next three years, it is expected that increasing pressure will be put on retailers to promote and stock biodegradable packaging. Therefore, why not start early and get ahead of the curve?
Shoppers who care about plastic-waste are those that are more likely to have a high-spend in your store. So it’s a good idea to appeal to these eco-shoppers.Rayburn Advice
But What About The Extra Cost?
Opting for bio-degradable packaging for certain products in yo
It all depends with how you communicate this to customers. If you decide to increase the cost of items which contain bio-degradable packaging then it’s important to advertise this fact to your consumers. 81% of shoppers believe that it’s important to reduce the use on non-recyclable plastics because of their impact on the environment.
So is this still worth it? The best way to see is to test this across a small range of products that you stock. Do the sales of these products increase? Are customers talking about them? Are customers happy to spend the extra amount to save the planet?
Reducing Your Carbon Footprint In Store
Reducing your carbon footprint in store is never an easy task. However, it’s a key driver for why customers might decide to shop with you as opposed to a competitor. Simple things in your store might also save you money on electricity bills over time.
Some easy ideas that you might implement at home – can also be implemented in your store. Such as switching off lights at night, recycling, blinds on fridges, using energy-saver bulbs etc. You can then use this to advertise to customers why they should start to shop in your store while also saving a little on energy bills.
People appreciate those that take a responsibility to increase awareness about protecting the environment and reducing their carbon footprint. Increasing this awareness can also increase your brand awareness.Rayburn Advice
It’s Only A Matter Of Time
Government legislation is ever increasing for businesses to reduce their plastic-waste and switch to bio-degradable products. Straws and plastic cutlery have taken a huge hit as many restaurants and bars have been forced to switch to paper alternatives.
It’s all about waiting around for legislation to increase and for your business to be forced to take action so why not get ahead of the curve? Governments are stepping in with a “war on plastic” to reward those that comply with regulations and penalise those that avoid it.