The success of price-marked packs took many retailers by surprise as they never predicted how PMPs would affect consumers. There was a risk in deciding prices on a National level which at first worried retailers against purchasing. This risk was overshadowed by the increase in sales of PMPs after their introduction. PMPs were implemented to many new products…
The perfect start to the day is with the right breakfast. Most of us already take this advice and make time in the morning for a nutritious breakfast at our kitchen table. However this isn’t the case for everyone. Research reveals that almost half of us (over 25 million) are now skipping breakfast. This number…
The first electric-powered washing machine was introduced in 1908 by Alva J Fisher which consisted of a galvanised tub and an electric motor. Over 100 years later many things have changed for the laundry care industry especially in the past five years. Many consumers are now focusing on skin health and environmental impact when deciding…
Britain’s favourite indulgence still isn’t changing. Chocolate reigns supreme over other types of confectionery as a guilty pleasure. However as we’ve just passed through the first month of 2019, things are becoming clear as to the outlook for the market for the next twelve months. Price marked chocolate sharing packs dominates the sales over other…
A change in consumer tastes and the introduction of government legislation has resulted in the soft drinks industry experiencing a huge change within the last 12 months. Meaning that now it’s more important than ever to be picky with your choice of soft drinks. Here at Rayburn, we’ve asked our experts about how retailers can…
Impulse buying consists of a massive chunk of consumer spending within the retail industry. The check-out counter is where the majority of impulse buying takes place so it makes sense that this is where you should focus most of your attention to maximize impulse buying sales. Brick and mortar retailers are even more effective when…
The past year has brought many trials and troubles for the retail industry. It has proven to be a difficult time for both the retailer and consumer with constant changes and uncertainty throughout from the fall in inflation to the reduction in consumer spending. But how exactly has the retail industry changed and transformed within…
