As we move towards a healthier and environmentally focused year for the retail sector, it’s becoming more crucial for retailers to begin
High spending shoppers are becoming increasingly aware of the plastic used in their everyday items and are looking to swap to more biodegradable products.
Suppliers are feeling the pressure as they must alter packaging to be less harmful to the environment and promote recycling.
The Importance Of Advertising as an Environmentally Friendly Retailer
Research shows that shoppers are consistently focused on reducing their plastic waste as 53% avoid buying products with lots of plastic packaging.
The challenge for retailers is how they can let shoppers know that they want to help.
Adopting signage in your store which asks customers to join you in your fight to cut plastic waste can increase brand awareness and also gain some additional traffic.
More needs to be done by retailers, such as educating shoppers about the types of plastic that can actually be recycled.
Over the next three years, it is expected that increasing pressure will be put on retailers to promote and stock biodegradable packaging. Therefore, why not start early and get ahead of the curve?
“Shoppers who are waste-consious are more likely to incur a high-spend in your store, so it’s a good idea to appeal to these eco-shoppers – and giving an environmentally friendly option is great for the environment, too.”Rayburn Trading
What About The Extra Cost?
Opting for biodegradable packaging for certain products in yo
It all depends on how you communicate with your customers.
If you decide to increase the cost of items that contain biodegradable packaging then it’s important to advertise this fact to your consumers. 81% of shoppers believe that it’s important to reduce the use of non-recyclable plastics because of their impact on the environment.
The best way to see if this works for your store is to test the use of biodegradable packaging across a small range of products that you stock.
Do the sales of these products increase? Are customers talking about them? Are customers happy to spend the extra amount to save the planet?
Reducing Your Carbon Footprint in Store
Reducing your carbon footprint in store is never an easy task. However, it’s a key driver for why customers might decide to shop with you as opposed to a competitor.
Simple things in your store might also save you money on electricity bills over time.
Some easy ideas that you might implement at home can also be implemented in your store. Such as switching off lights at night, recycling packaging, using doors or blinds on fridges and using energy-saver bulbs.
You can then use this to advertise to customers why they should start to shop in your store while also saving a little on energy bills.
“People appreciate those that take a responsibility to increase awareness about protecting the environment and reducing their carbon footprint. Increasing this awareness can also increase your brand awareness.”Rayburn Trading
It’s Only a Matter of Time
Government legislation is ever-changing for businesses, initiating the reduction of plastic waste and encouraging the switch to biodegradable products.
Single-use plastic straws and cutlery have taken the hit as many food venues have been forced to switch to paper and wooden alternatives.
Rather than waiting for Government legislation, why not make a change and get your local community involved. Governments are stepping up on their “war on plastic” to reward those that comply with regulations and penalise those that avoid it.