HFSS Rayburn trading - What is HFSS Legislation UK

HFSS – What is it & What Do You Need To Know?

HFSS stands for food and drink that is high in fat, salt and/or sugar.

There is an obesity crisis that needs tackling and the government are introducing a new legislation to help tackle it.

The aim of the new  HFSS legislation is to restrict promotions on food and drink that is high in fat, salt and/or sugar. 

This comes into effect in October 2022. So with only a matter of weeks to go, you need to be ready.

Is my shop HFSS Compliant? Here is what you need to check: –

  1. If a business has 50 or more employees and sells HFSS categories of food as a prepacked item – but is a specialist retailer with a floor area of less than 2,000 square feet – they are exempt from location restrictions. However, it’s important to note that these shops are still subject to volume price promotion restrictions, under the law.             
  2. BOGOF –

    Businesses who come under this umbrella will have to start phasing out their offering of ‘volume promotions’, including the much-loved multibuy promotion in regard to HFSS categories of food. These rules also limit the use of ‘3 for 2’ deals and similar reductions on

    Food regulations will be laid in Parliament that will require medium and large businesses, including those with 50 or more employees, to phase out their offering of multibuy promotions such as ‘buy one get one free’ or ‘3 for 2’ offers on HFSS products.

  3. One of the clearest guidelines provided by the Government is the strict ban regarding HFSS product placement. No HFSS category food or drink can be placed within two metres of a checkout facility, queuing area, or the self-checkout process.

    Similar restrictions have been placed on gondola displaces at the end of shopping aisles, special island bin displays, and other easy-to-reach spots that may usually be paired with a multibuy promotion. Store entrances are also unable to display HFSS prepacked product.

    You can read more on rules and regulations here.

What happens if a store commits an offence under regulation?

As with many regulations, there are penalties if you do not comply. According to the draft Food Regulations 2021, you may be subject to a monetary fine if a shop or retailer is found in breach of the outlined rules – following a notice warning them to improve.

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