The UK loves a hot drink – and consumption is only growing. Last year BCA revealed that the UK’s coffee consumption had soared to 95 million cups a day – up from 70 million in 2008.

Maximising Your Coffee Products

Compared to tea drinkers, coffee lovers are known to be more experimental with their buying decisions.

The ongoing trend of premium coffee brands and bringing the coffee shop home has seen the rise in sales of roast and ground coffee.

Suppliers have already reacted to this trend by releasing more premium products with new flavours.

Retailers must remember that the coffee category is still seen as luxury goods and consumers may often pay more for premium brands.

Consumers are now using coffee as an indulgent treat. Offering coffee shop style drinks give the attraction of handmade coffee with the added convenience of being in your store.

In this instance, consumers are prepared to pay higher pence per cup which supports the idea of this ongoing trend of “premiumisation”.

Advice From Coffee Shops To Retailers

For consumers, convenience and taste are the two combining factors in their decisions about where to get their daily cup of coffee.

Customers often treat themselves when lining up in coffee shops to make their orders. Displaying a range of cakes, chocolates and complimentary goods along the queue is an effective way to drive sales.

With a rise in more specialised hot drinks in coffee shops, it is advised that convenience stores hire baristas to offer a wider selection of fresh coffee and hot beverages for those on the go.

Lastly, brand loyalty continues to be the topic of the category as coffee shops speak about coffee as a destination category.

Customers are willing to travel to get their cup of coffee. This is why paying attention to social media and trending hashtags in the category could pay off for retailers.

Plant-Based Coffee Options

Shoppers, specifically young consumers, are now turning away from animal milk for plant-based alternatives, according to research released by Mintel.

33% of British youth consumers have admitted trying plant-based milk alternatives this year as this statistic has seen a rise since 2012.

A rise in health concerns about people suffering from a lactose-intolerance has resulted in a fall in dairy consumption among young adults. Standard milk is still the number one choice, however, the percentage of fresh milk drinkers has already fallen by 6% in just one year.

Ethical concerns over animal welfare is also a cause of this rise in plant-based alternatives.

Younger consumers have raised concerns over dairy farming’s negative impact on the environment and are seeking products that guarantee sustainable farming.

They are even less concerned about price by being more in favour of “products bearing an on-pack statement of how many days the animal used in the milk’s production spent outside.”

To summarise, by analysing the data collected we can see that the drink industry is due to a change in consumer taste and a premiumisation of the coffee categories.

Stock Your Coffee with Rayburn Trading

Whether you’re a coffee lover or a tea drinker, ensuring your store is well stocked with the latest and greatest choices is the first step in maximising your ROI in your drinks categories.

Browse our extensive coffee category on our online shop and place your order today. And, if you’re not yet a customer, sign up and gain access to our incredible wholesale prices.

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