The biscuits category is now worth £650 million in the channel and we know there are many important footfall drivers for the category. However, how can c-stores make the most of the category and are there some merchandising secrets that you might not know about? The category loosely splits into three segments – sweet, healthy…
With the cold season on it’s way and daily temperatures dropping and wet weather rising, it’s inevitable that consumers will soon be flocking to convenience stores for cold & flu relief. With most adults experiencing two to four colds a year, soothing solutions are in high demand in c-stores. With extremely long waits for GP…
The Big Night In consumer concept has been through constant changes over the past decade. Back in the day, customers would purchase videocassettes alongside treats for nights-in at home. Since then the fundamentals have stayed the same however consumer tastes have majorly changed. After entering 2019, we have replaced videocassettes with Netflix series and the snacks we…
We all know that the British public are serious about crisps and feel so strongly for the debate over “the best crisps in the world.” Crisps and snacks is a versatile category, capable of driving your sales while appealing to impulse shoppers. However with a rise in potato prices could this spell doom to come…
A good hair day can make you feel like you can take on the world! Today we’re looking at the global haircare market and the change in consumer tastes for shampoos & conditioners. Trends are indicating that people are using fewer haircare products and opting for a more natural & eco-friendly alternative. Below we look…
The perfect start to the day is with the right breakfast. Most of us already take this advice and make time in the morning for a nutritious breakfast at our kitchen table. However this isn’t the case for everyone. Research reveals that almost half of us (over 25 million) are now skipping breakfast. This number…
Britain’s favourite indulgence still isn’t changing. Chocolate reigns supreme over other types of confectionery as a guilty pleasure. However as we’ve just passed through the first month of 2019, things are becoming clear as to the outlook for the market for the next twelve months. Price marked chocolate sharing packs dominates the sales over other…
A change in consumer tastes and the introduction of government legislation has resulted in the soft drinks industry experiencing a huge change within the last 12 months. Meaning that now it’s more important than ever to be picky with your choice of soft drinks. Here at Rayburn, we’ve asked our experts about how retailers can…
Laying out a retail store is never an easy job. You need to constantly be thinking of the customer journey through your store understand how a shopper thinks in order to increase your sales. Learn the secrets of where to place products in your store to maximise their profitability by checking out our guide below.…
Impulse buying consists of a massive chunk of consumer spending within the retail industry. The check-out counter is where the majority of impulse buying takes place so it makes sense that this is where you should focus most of your attention to maximize impulse buying sales. Brick and mortar retailers are even more effective when…