Author: Damien Crean

Big Night In with pizza and friends.

Big Night In – Retailer’s Guide

The Big Night In consumer concept has been through constant changes over the past decade. Back in the day, customers would purchase videocassettes alongside treats for nights-in at home. Since then the fundamentals have stayed the same however consumer tastes have majorly changed. After entering 2019, we have replaced videocassettes with Netflix series and the snacks we…

price-marked packs

Marked For Success: Price-Marked Packs Advice

The success of price-marked packs took many retailers by surprise as they never predicted how PMPs would affect consumers. There was a risk in deciding prices on a National level which at first worried retailers against purchasing. This risk was overshadowed by the increase in sales of PMPs after their introduction. PMPs were implemented to many new products…

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