A change in consumer tastes and the introduction of government legislation has resulted in the soft drinks industry experiencing a huge change within the last 12 months. Meaning that now it’s more important than ever to be picky with your choice of soft drinks. Here at Rayburn, we’ve asked our experts about how retailers can…
Laying out a retail store is never an easy job. You need to constantly be thinking of the customer journey through your store understand how a shopper thinks in order to increase your sales. Learn the secrets of where to place products in your store to maximise their profitability by checking out our guide below.…
Impulse buying consists of a massive chunk of consumer spending within the retail industry. The check-out counter is where the majority of impulse buying takes place so it makes sense that this is where you should focus most of your attention to maximize impulse buying sales. Brick and mortar retailers are even more effective when…
It’s a proven fact that aesthetics are the most important factor when consumers are deciding between the products that they are purchasing. Colour is one of the key factors of this decision as it’s a direct way of evoking a feeling or emotion within us. Understanding how different colours affect us is the best way…